Eminem, the legendary rapper, released his very own cell phone number to his fans and encouraged them to text him. His whole initiative was to increase his audience and prepare them for his listening party for The Marshall Mathers LP.
The rapper decided to host a listening party for his third and most recent studio album, which also celebrates his 20th anniversary. According to the information from his website, the fans can take part in a live chat where they can listen to the album on Spotify and ask the rapper questions.
The Story Behind Eminem’s Tweets
Back in 2000, Eminem had a fictitious fan, Stan, and now, the rapper tweeted a reply to him telling him to text him and he’ll get back to him. This was a similar tactic used by Post Malone as he was launching a social media service that would like fans with artists that they like and support, or “stan.”
Eminem’s track was inspired by the term “stan,” which is now often used to describe obsessive fans. The Oxford English Dictionary also added the terms and has the definition as an obsessive or overzealous fan, oftentimes of a celebrity.
Not the First Celebrity to Release Phone Number
Eminem isn’t the first celebrity to release his personal phone number. In fact, it’s a stunt that many celebrities and artists do in order to interact in some way with their fans and even boost their audience. This is especially popular before their album or song releases, tours, and most recently due to the social distancing measures — which have people stuck at home wondering what to do.
The phone number is said to be Eminem’s personal one, but most responses are automated, which draws speculation as to whether that’s true or not. Many took to Twitter to show other fans the responses they got when they texted the rapper.