Travis Scott Meal at McDonald’s
The Travis Scott or Cactus Jack meal comes with a Quarter Pounder with cheese, bacon, and lettuce, as well as a medium-sized order of french friends. It also comes with a Sprite and BBQ sauce. The meal costs $6, and it’s said to be a combo of what Travis Scott’s favorite McDonald’s menu items are.
For the first time in 30 years, McDonald’s featured a celebrity’s name on their menu. This is according to Morgan Flatley, McDonald’s U.S. Chief Marketing Officer. The last time they did this was when the fast-food chain released The McJordan burger to honor the basketball legend, Michael Jordan, who endorsed the product back in 1992.
The McJordan burger was a quarter-pound hamburger with MJ’s favorite ingredients: smoked bacon, cheese, onions, barbecue sauce, mustard, and pickles.
Travis Scott is also planning on designing custom apparel for the McDonald’s staff, and the partnership is going to involve unspecified charitable donations.
The First of Many
According to Flatley, Travis Scott is probably going to be the first of many celebrities who will join forces with the fast-food chain. She mentioned that Scott would resonate and also spark excitement with the youthful and multicultural McDonald’s customers.
Flatley also said that Scott was “the definition of what’s big in culture” based on his Nike sneaker line that’s practically impossible to get, his cereal collab with General Mills that ended up selling out in only 30 seconds, his record-setting virtual concerts in Fortnite, and more. Aside from this, he’s also a big fan of McDonald’s.