The NBA has its first billionaire, and he’s not an owner or an executive but one of the players on the court. LeBron James became the first active player in the league to become a billionaire after taking stock options from the technology company Klutch Sports Group. The company was founded by James’ friend and business partner, Rich Paul, who serves as its president and chief operating officer.
LeBron’s Business Income
LeBron James is a man of multiple talents. The basketball legend has made over $400 million in salary alone during his time as an NBA player. He also has endorsement deals with brands including Nike, Coca-Cola, Samsung, and Kia Motors. LeBron James also signed a contract with Warner Brothers and Blue Ribbon Content recently, which is WB’s digital studio. It’s one of his first content deals since joining the Los Angeles Lakers. In addition, his production company SpringHill Entertainment has been behind projects like Becoming on TNT, which offers an inside look at how today’s top athletes achieved their dreams.
LeBron’s Endorsement Income
LeBron has endorsement deals with brands like Beats By Dre, Coca-Cola, Samsung, and Verizon. In 2017 alone, he made $53 million from endorsements. LeBron is also an investor in Blaze Pizza. owns more than 100 McDonald’s franchises in Ohio, making him more than just an athlete — he’s also a business owner. The LeBron James Company includes investments in media, technology, and intellectual property.
The new LeBron x Nike campaign and his billion-dollar investment in Blaze Pizza have made it official: LeBron is not just one of basketball’s greatest players but also one of its greatest investors. His business acumen has already made him millions, and if he keeps dominating on court, he may soon be making billions. King James may have been a high school reject once upon a time, but today he’s at the top of his business, and basketball, game.